1.Manage the strategy. 2. Manage and train the rest of the team. 3. Stay up to date with the latest technology and best practices. 4. Oversee all the company's social media accounts 5. Build, plan and implement the overall digital marketing strategy. 6. Measure ROI and KPIs. 7. Prepare and manage a digital marketing budget 8. Manage and improve online content, considering SEO and Google Analytics 9. Build an inbound marketing plan 10. Forecast sales performance trends 11. Motivate the digital marketing team to achieve goals 12. Monitor competition and provide suggestions for improvement