Job Description :

driving brand awareness through on-site, face-to-face interaction with consumers The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities. Key Responsibilities: Plan and complete field marketing campaigns after conducting preliminary research Develop robust knowledge of all product lines/services Produce various literature, signage, merchandise, and other materials to be used at field marketing events Maintain relationships with third-party vendors and venues Negotiate with retailers and other third-party partners on promotional display and merchandise placement Promote business expansion opportunities to retailers and other merchants through successful field marketing programs Attend relevant trade shows and events Monitor industry trends and competitor activities Manage social media activity surrounding field marketing campaigns Track expenses in an organized fashion Report weekly/monthly on the status of field marketing activities Document and share lead/customer intelligence with sales team.